Luxury apartment in Downtown Baltimore. Click on photo below for more information…
2 Bedroom Home in Sought After Neighborhood. Click on pic below for details…
How to Boost Your ‘Verbal Staging’ For Quicker Sales
After stating what’s new, move on to the best things about your home.
Do think outside the box here and include the things you love most about your property or home. If you feel really stuck then begin with the things that most people comment on when they visit.
From there move onto other interesting and unique features beyond just the number of bedrooms – this could include the way the light falls inside and outside, the fact that you are mere moments from a great school, or even the great community vibe in your neighborhood.
In addition to your Top 5, list the things that differentiate your property from other nearby properties or homes in the area.
Now is the time to shout about the size of the bedrooms, the privacy in your front or back yard, or the amazing views.
Don’t leave out any detail here, as just one of these exceptional features could be the one thing that draws in that buyer.
Also don’t make the mistake of simply describing what your home has to offer, the point of this exercise is to let potential buyers know what makes your property unique amongst fierce competition. Be sure to list only what is dominant and exceptional.
Tell Them What They Need To Know For Your Property and Area
There is a large set of features that will appeal to most buyers in your area, it seems obvious but if your property has some of these features that will appeal to the masses…then be sure to say so! For instance, if you are selling a family home then you should mention the large outside space (if applicable), good school districts, family-friendly community, and nearby activities. On the other hand, if you are selling a property that would appeal to young professionals then mention what is within walking distance including highly rated restaurants, a local gym, and the rest of the best that your urban location has to offer. This should also include features inside the home such as furnished basement, built-in closets, fireplaces, or other unique customizations that may appeal to potential buyers. It goes without saying only mention the things that your property actually features…
This is something that you should work closely on with your agent, as they are likely to know more than you will in this area, but essentially you should tell prospective buyers of anything that will make the transaction easier, faster, and smoother. This could include any bonuses or incentives available to buyers in your area, your willingness to finance part of the sale price (if applicable), any furniture or appliances you will be leaving behind, or any other important credits. As we mentioned before, do work closely with your agent on this section of your verbal staging as providing the correct information with appropriate wording is crucial.
Finally, as you complete your verbal staging do remember that in many cases prospective buyers will only see the first one or two lines of your listing, certainly you can expect that will be the case for most of your online listings. To ensure you are getting the most bang for your buck, take a look at your listings once posted online and ask your agent to make appropriate changes if necessary…as is the case with first impressions, the first lines of your listing are often the most important!